The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.
Jared Ingold has spent twenty years building companies across manufacturing, retail and software. He has designed the product, run the press, opened the store and written the software, and has coached more than a thousand other companies through the same work.
maxtheoretical is his advisory practice. Theoretical, for where the work starts. Max, for how far it is taken.